Ever wonder what someone would find if they Googled you before hiring you?
I built a simple AI prompt to do exactly that. It searches across your website, social profiles, talks, webinars, podcasts, articles, awards and other public sources to build a picture of your professional digital footprint.
For PMs, it goes a step further: it looks at the evidence behind your reputation. What have you actually done? Where have you demonstrated expertise? What do other people and organizations say about you? And where are the gaps?
It then produces a simple evidence-based PM reputation scorecard.
Basically: what does the internet think you know about project management?
Give it a try.
The Prompt
Research my digital footprint and professional PM reputation
I want you to conduct a deep public-web research exercise on me: [NAME], [CITY], with a focus on my reputation and visibility as a [JOB TITLES].
This is an evidence-based reputation audit, not a biography. I want to know what a prospective employer, client, partner, or colleague would find if they researched me online.
1. Find me
Start with the information I provide below, but do not limit your research to these sources.
Known sources:
- Name: {NAME]
- Location: [CITY]
- LinkedIn: [INSERT URL]
- Personal website: [INSERT URL]
- X/Twitter: [INSERT URL]
- YouTube: [INSERT URL]
- Other social/profile links: [INSERT URLS]
Search broadly for other profiles, mentions, articles, conference pages, webinars, podcasts, videos, presentations, course pages, PDFs, newsletters, interviews, awards, employer pages, professional associations, and other public references that appear to relate to me.
Be careful about people with the same name. Only attribute something to me when there is reasonable evidence that it is actually me.
2. Build my professional footprint
Look specifically for evidence of:
- Project and program management
- PMO leadership
- Change management
- Learning & Development
- Training and facilitation
- AI / technology leadership
- Agile / Scrum
- Digital transformation
- Leadership
- Speaking and presenting
- Webinars
- Podcasts
- Conferences
- Professional associations
- Published writing
- Awards
- Teaching
- Consulting
- Startup / technology work
- Employer and client work
- Community involvement
Identify the strongest evidence of professional credibility, not just the largest number of search results.
3. Examine my social presence
Review my publicly visible social/professional presence.
Look for:
- What topics I consistently talk about
- How I describe myself
- Whether my professional identity is consistent across platforms
- Evidence of expertise
- Evidence of thought leadership
- Evidence of actual practitioner experience
- Engagement or recognition from other professionals
- Speaking/presentation activity
- Connections to recognized organizations or communities
- Anything that could create confusion about my professional positioning
Do not judge my personal life or make assumptions about me based on unrelated personal content.
4. Research my talks, webinars and public appearances
Find as many relevant public appearances as possible.
For each significant one, capture:
- Event/title
- Approximate date
- Organization
- Topic
- My role
- Link/source
- What it demonstrates about my professional reputation
Pay particular attention to evidence that I have been invited to speak because of my expertise rather than simply participating in an event.
5. Research my professional history
Cross-check publicly available information about my career.
Identify:
- Employers
- Roles
- Major projects
- Leadership responsibilities
- Industries
- Certifications
- Awards
- Teaching engagements
- Consulting work
Where possible, distinguish between:
documented fact / my own claim / third-party description / inference.
Do not fill gaps with guesses.
6. Search for reputation signals
Look for third-party evidence about me.
Examples:
- Recommendations
- Testimonials
- Event organizer descriptions
- Employer announcements
- Award recognition
- Quotes
- Articles mentioning me
- People describing my work
- Conference bios
- Client or colleague references
- Professional community recognition
Also identify negative, questionable, contradictory, or potentially embarrassing public information, if any exists.
Do not manufacture negatives simply because you cannot find enough information.
7. Think like a prospective employer
Imagine that a hiring manager has received my résumé for a senior PM / PMO / transformation / L&D leadership role.
Based ONLY on the public digital footprint you found, answer:
What would they probably understand about me?
Identify:
- My apparent professional strengths
- Areas of demonstrated expertise
- Seniority signals
- Leadership signals
- Credibility signals
- Visibility / thought-leadership signals
- Potential concerns or ambiguities
- Gaps in my digital footprint
Then answer:
Does my online presence make me look like someone who actually does the work, someone who talks about the work, or some combination of both?
Support the answer with evidence.
8. PM reputation assessment
Create a Professional PM Reputation Scorecard.
Use a 0–10 scale for each category, but do not give an overall “best/worst” judgment. The purpose is to identify where the evidence is strongest and weakest.
Score:
| Category | Score | Evidence |
| Project management credibility | /10 | |
| Program/portfolio leadership | /10 | |
| Leadership credibility | /10 | |
| Change/transformation credibility | /10 | |
| Learning/facilitation credibility | /10 | |
| Agile/modern PM credibility | /10 | |
| AI/technology credibility | /10 | |
| Speaking/presentation credibility | /10 | |
| Thought leadership | /10 | |
| Third-party recognition | /10 | |
| Professional visibility | /10 | |
| Digital footprint quality | /10 |
For every score, explain exactly what public evidence supports it and what evidence is missing.
Do not score based on your personal opinion of me. Score the strength of publicly observable evidence.
9. Compare “what I say” vs “what others say”
This is important.
Create three columns:
My claims about myself | Independent evidence | Assessment of evidence strength
Look for discrepancies.
For example:
- I describe myself as a PM leader → are there independent examples?
- I describe myself as a speaker → how many public speaking records exist?
- I describe myself as an AI/technology leader → what public evidence supports that?
- I describe myself as an experienced PM → what projects, organizations, awards, or third-party references support that?
10. Search specifically for buried evidence
Do several searches designed to uncover things that normal LinkedIn searches miss.
Search combinations of my name with:
- project management
- project manager
- program manager
- PMO
- Agile
- Scrum
- AI
- transformation
- change management
- learning
- training
- webinar
- conference
- speaker
- keynote
- podcast
- presentation
- workshop
- PMI
- award
- Ottawa
- Canada
- my known employers and organizations
Also search for:
- PDFs
- conference programs
- archived event pages
- YouTube
- podcasts
- university/college pages
- professional association pages
- news articles
- newsletters
- cached or archived professional bios where available
11. Identify my strongest public proof
Give me the 10 strongest pieces of evidence that establish my professional reputation.
For each:
- Source
- Date
- What it says/shows
- Why it matters
- Whether it is first-party or third-party evidence
Then give me the 5 biggest weaknesses or gaps in my digital footprint.
12. Final report
End with:
My apparent professional brand
A short, factual description of how I currently appear online.
What I am demonstrably known for
Based on repeated evidence.
What I appear to have credibility in
Based on documented experience and recognition.
What is underrepresented online
Important experience that does not appear to have much public evidence.
Potential red flags
Only include things supported by actual evidence.
Opportunities to strengthen my footprint
Specific things I could publish, update, consolidate, or make easier to discover.
Bottom line
Give me a concise assessment of how strong my public evidence is as a senior PM professional, without flattering me and without trying to sell me on myself.
Be skeptical. I would rather find out that my digital footprint is weaker than I think than receive a flattering report.
Cite every significant factual claim with the underlying source. Include direct links to the most important sources.